JNBY×SAMUEL DRIRA

About Samuel Drira

He has worked as a design consultant for Hugo Boss, The Row, and Hermes, and now is the creative design director of Nehera, a European fashion brand. He is also the co-founder and publisher of Encens, a leading independent magazine in Europe and the united states.

Samuel’s Capsule Series

Design Direction: It is a series of flexible styles for women who are pursuing self-awareness, personality, and independence, so as to create their own wardrobes. The entire series presents the classic suits and the masculine image of men in a unique and unexpected way.

Design spirit: Practical, reliable, simple, and durable.